What's there in a name? Plenty, if you ask me.

Why a name, in the first place?

Without that unique tag, identification gets tough.

Secondly, any name has to kindle curiosity.

What's it? kind of stuff.

Believe me, Naked Banana! has brought bucket loads of queries from the logistics and supply chain friends at home - read, India - and abroad.

Every continent on Planet Earth.

"Hey, what happened? Why changed your genre?" is something what CEOs demand when I am buttonholed at gatherings.

What's my genre?